Go From Launch Doer to Launch Leader
inside of the Launch Leaders Academy
Get the Skills, Confidence, & Leadership to Manage Seamless Client Launches
Imagine leading profitable and stress-less launches that allow you to raise your rates, work with clients you love, & be known as a launch expert!
The Launch Leaders Academy is a step-by-step course that teaches you exactly how to become a skilled and confident launch manager that commands premium rates for your service.
As a VA or service provider, you’ve been behind the scenes of your clients’ launches:
- Building landing pages
- Setting up email campaigns
- Integrating systems
- Scheduling social media posts
- Manning customer support emails
- Onboarding their new clients
And let's be honest, a lot of times you feel like you’re running around with your hair on fire!
LET'S FACE IT...
Just because they’re great at what they do doesn’t mean your clients are great at leading your team through a launch.
Which means as a team member, you're at the whim of:
😩 Last-minute launch plans (or worse - no planning at all!)
😩 Clients sending you what you need to get your tasks done in the 11th hour (literally - late night launch tasks are eating in to your personal and family time!)
😩 Reactive launch decisions that mean you've got to do your work over (for the 2nd, 3rd, or 4th time!)
😩 Relying only on your client's direction because you're aren't quite sure how to take the reins and step up as the launch leader you want to be!
Here's the good news... You KNOW there's a better way!
And you also know you want to be the person that leads the team to it.
So, what if instead of...
- Having to read your client’s mind when it comes to what they’ll need for their launch
- Feeling like you’ve become a “box checker”, or a task rabbit for the launch
- Taking on “just one more client” to (hopefully) reach your revenue goals
- Being a VA of all trades, in a sea of other VAs of all trades
- Getting everything last minute from your clients, which turns into longer days (and eek, nights!) in front of your laptop
- Dreading your client’s next launch because you know it’s gonna be just as chaotic as the last one
- Feeling like you’re at the whim of your client’s direction and energy during a launch…
You could...
- Guide your clients through a proactive planning process that lets everyone on the team know what is needed when
- Become a trusted leader that's fully seen and valued for your contribution
- Hand-select the clients YOU want to work with and charge a premium
- Be a trusted specialist with an in-demand and invaluable skill
- Have a hand in creating more spaciousness for you AND your clients, along with better results and more fun!
- Look forward to launches (and dare I say, even love them!!) and get paid well to lead them
- Be the one giving direction and leading from a place of confidence and authority
It’s time to leverage all of the knowledge you’ve gained working behind the launch scenes to go from a Launch DOER to a Launch LEADER!
INTRODUCING
THE LAUNCH LEADERS ACADEMY
The Launch Leaders Academy is a step-by-step course that teaches you exactly how to become a skilled and confident launch manager that commands premium rates for your service.
Imagine Waking Up to Messages Like These
From Your Launch Clients...
During Your Time In The Launch Leaders Academy, you will:
Master a proven launch planning framework so the teams you lead are working proactively, rather than reactively
Understand the nuances of the day-to-day management of online launches so you can become a trusted partner to your clients
Gain a deeper understanding of launch strategy and how to provide strategic consulting to your clients, becoming a trusted thought partner in their launches
Learn how to set up effective systems for planning, creation, communication, and launch navigation so you can easily support your clients through their launches
Understand how to collect and analyze data to help your clients reach full potential with their launches
Reduce your launch learning curve to earn & impact faster through access to over 25 years of leadership, systems, & organizational experience
Ultimately, you will leave this course with the confidence and knowledge to lead a client, their team, and yourself through successful and less stressful online launches!
Here's What You Get Inside of The Launch Leaders Academy:
The Launch Leaders Academy Course...
...so you can learn an exact proven framework to becoming an expert launch manager and charge premium rates for your services
On Demand Access to the Launch Locker...
...including project planning templates, sample launch runways, SOP (standard operating procedure) templates, and testing checklists to stay organized and build your professionalism
Private community access to Slack for 12 weeks...
...for connection and counsel as you navigate the course content or clients' launches
ALL Future Updates to the Program...
...and the option to book 1:1 Q&A calls for a steeply discounted investment.
So What EXACTLY Will You Learn In Launch Leaders Academy?
Welcome & Start Here
This module will get you acclimated to everything you get as part of the Launch Leaders Academy.
Pre-Launch Planning
These trainings are designed to take you through my proactive launch planning process.
You will:
- Understand the concept of launch runways and how to create a workback plan that provides enough time to launch.
- Learn what specific questions to ask on your launch intake form so you get all the answers you need to create the project plan.
- Discover how to lead a planning session with your client
- Learn what launch metrics to track and industry averages to assess the launch
- Receive guidance on how to set up a project plan (plus project planning templates!)
- How to set up a launch meeting schedule
- And more!
Launch Navigator
Learn the essentials of how to lead and navigate the launch!
You will:
- Understand the quarterly, monthly, weekly, and daily activities that you'll be executing as a launch manager
- Discover how to create an amazing launch experience for your client and team by gracefully navigating the inevitable challenges and opportunities that arise during the launch
- Learn how to provide quality assurance of all launch assets so that you help create the best launch experience for the client's audience (and potential buyers!)
- And more!
Post-Launch
Clients get so consumed with pre-launch and launch that post-launch activities are often an afterthought.
But they're just as important!
Learn the key activities you should be helping your client plan for post-launch so that the launch wraps up just as smoothly as it began!
You will:
- Understand the key post-launch activities that most clients and teams forget about!
- Discover how to organize a debrief meeting, document, and metrics.
- Learn how to map out a seamless customer onboarding process so your client's new customers are wow'ed!!
- Understand what to do with all of the launch assets now that the launch is a wrap!
- How to offboard your launch clients
- And more!
Launch Locker
No course is complete without templates, swipes, and other key resources!
The Launch Locker combines all of the resources woven throughout the course in one easy to access place to find them!
You get:
- Meeting agenda templates
- Scope of work templates
- Quality Assurance checklists
- Launch SOPs
- Software recommendations
- And more!
Advanced Launch Management
Once you've nailed the basics, you may be eager to up your game again!
After you complete the course, you will receive an upgrade option to gain higher level learning around launch strategy so you can provide another layer of service to your clients (which demands a higher premium and leadership!)
You will learn:
- The importance of market research and strategies to guide your clients
- How to help your clients outline and maximize their offer
- How to map out the full launch customer journey in a visual mapping session (with recommended tools!)
- Financial goal setting
- Vision & developmental goal setting
- Different conversion event types and which are appropriate to use when
- How to guide your client and team through their launch content plan
- About all of the different kind of launch meetings and agendas
- To provide guidance to your clients on their launch tech stack
- How to help your clients manage their time and boundaries
- Higher level metrics tracking and how to make recommendations to your clients based on the launch's performance
- Higher level post-launch activities to wow your clients with your proactivity and thinking ahead
- And more!
Questions? We're just a DM or an email away!!
Reach out directly to me here or to my team at lara@laralasala.com.
Your Investment in the Launch Leaders Academy
- The Launch Leaders Academy Course...so you can learn an exact proven framework to becoming an expert launch manager and charge premium rates for your services
- On-Demand Access to the Launch Locker...including project planning templates, sample launch runways, SOP (standard operating procedure) templates, and testing checklists to stay organized and build your professionalism
- Private community access to Slack for 12 weeks... for connection and counsel as you navigate the course content or clients' launches in between calls
- ALL Future Updates to the Course...and the option to book 1:1 Q&A calls for a steeply discounted investment.
One Time Payment of $297
Questions? We're just a DM or an email away!!
Reach out directly to me here or to my team at lara@laralasala.com.
Frequently Asked Questions
Are the course trainings all available immediately or are they dripped over time?
You get access to literally everything within 15 minutes of signing up. It is completely self-paced so you can go through the content as quickly or slowly as you like!
How long do I have access to the course?
You will retain access to the course in a private portal as long as I'm in business
(and I'm not planning on going anywhere!)
If the course were to no longer be available, you would receive notice to download the materials to your own device so you can continue to access them outside of our course portal.
Will this work for me if I have no experience working online?
The Launch Leaders Academy is best suited for someone who has some experience working online and has at least a basic knowledge of digital marketing and launching. If you're not sure if this is for you, please email me at lara@laralasala.com and I'm happy to help you discern if it's a good choice for you!
Can I enroll in this if I have no clients?
Honestly, the coursework will help you most if you already have clients that you're working with that you can add this on as a skill to support them, or you're savving with marketing and sales and looking to add a new skill to your offer suite.
The skills will still be valuable to learn if you don't have any clients, but it will be easier to practice them if you have existing clients.
What if I already manage launches? Will this help me?
I believe it will! The first part of the course is step-by-step launch management basics.
Some of which you may know, and some of which you may not. I always find it helpful to get a behind-the-scenes of how other people run launches to gain new perspectives and ideas that may spark something new for me!
During the checkout process, you will receive an upgrade option to gain access to the Strategy course that is focused on launch strategy.
So if you've already got the basics down and want to grow your skills around strategy, that will benefit you most!
How long will it take me to go through the course?
The course is completely self-paced so you can go through it as quickly or as slowly as you like.
There are 12 modules and ## videos that span anywhere from # of minutes to # of minutes.
What if I have questions as I'm working through the trainings?
You get 12 weeks of access to a private Slack community just for Launch Leaders Academy students. I check posts throughout the day Monday-Friday between 11am ET - 6pm ET.
And I'll even drop in trainings to address questions if a question requires a more in-depth answer.
If you don't have Slack, you're welcome to email my team at lara@laralasala.com with your questions and we'll answer them within 1 business day.
How does this compare to other courses about launch management?
I honestly haven't taken other launch management courses so I can't say with certainty.
What I can share is that I've been managing launches online since 2016 and this course provides comprehensive and detailed trainings on almost every part of launch management that I've learned in that time.
I've managed launches up to $1.7 million dollars in revenue, organic launches, launches that incorporate paid ads and affiliates, just about any kind of launch you can think of!
And if you dive in and there's anything missing, you're welcome to let my team know so I can record a training to address it!
Do you offer refunds?
We handle refunds on a case-by-case basis.
If you enroll in the course and are not happy with what you received, please email us within 72 hours to request a refund and our team will respond to you within 1 business day.
How quickly can I get launch clients if I learn launch management.
This course is best-suited for VAs or service providers who already have clients and are looking to add another skillset to their offer suite.
So if that's you, you'll have launch clients built-in to your business already!
To gain launch-specific clients, that depends on how comfortable and consistent you are marketing your services.
I will say that once clients experience your launch management skills, you'll be more likely to retain their services, upgrade your pricing, and obtain referrals for your services.
I'm a coach, can I buy this for my VA?
Absolutely!
Not only will you benefit by having a right-hand person to support you during your launch, but this is an amazing gift to your VA to show your appreciation and confidence in their abilities!
Why is this so affordable? I've seen other launch management programs and courses for a lot more money!
I prefer to make my content accessible to more people rather than limit it to a smaller number of customers.
When comparing this course with other programs or courses, we encourage potential buyers to review carefully what may be included in this course versus others to ensure either has the resources that are most important to you and how you learn.
If you have questions about how my course compares with what other programs or courses deliver, please feel free to DM me on Facebook or email my team at lara@laralasala.com and we can chat through it together!
Questions? We're just a DM or an email away!!
Reach out directly to me here or to my team at lara@laralasala.com.